Shopify vs Shoptet (2026): Pricing, Fees & Verdict

Updated: 2026-06-22 · by TopSellersPro

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If you sell online in the Czech Republic, the platform question is not "Shopify vs WooCommerce" — it's Shopify vs Shoptet. Shoptet powers a huge share of Czech e-shops, yet almost every English-language comparison ignores it, and most Czech articles never tally the real cost of running Shopify with Czech logistics, payments and price comparison sites bolted on.

This comparison fixes that. Every price below was checked on the official pricing pages in June 2026, in the currency each company actually publishes. No invented benchmarks, no lab tests we didn't run — just verifiable numbers and an honest read on where each platform breaks down.

The short answer

Shoptet is the pragmatic choice for a store whose customers are overwhelmingly Czech (or Slovak): Zásilkovna pickup points, Heureka feeds and Czech-language everything are part of the product, not an app you have to hunt down. Shopify is the better long-term platform if you plan to sell across borders, want world-class themes and apps, or expect to outgrow a national market. The wrong choice in either direction costs real money, so let's get specific.

Shopify pricing (verified June 2026)

Shopify publishes localized prices per country; the reference USD prices below come from its official pricing page. Czech merchants can pay Shopify invoices in CZK, and Shopify Payments is available for businesses in Czechia, per Shopify's help documentation.

Two costs people forget. First, the third-party gateway fee: if you process payments through GoPay or another external provider instead of Shopify Payments, Shopify charges its own platform fee on top of the gateway's processing rate. Second, apps: the Czech essentials covered below typically add $10–30/month before you sell anything.

Shoptet pricing (verified June 2026)

Shoptet publishes flat monthly tariffs in CZK with no revenue commission. Annual prepayment earns a 10% discount. USD conversions below are approximate at June 2026 exchange rates (~23 CZK/USD).

The genuinely free tier is notable — 10 products is enough to validate a niche with zero fixed cost, something Shopify does not offer. The flip side: Shoptet's pricing ladder is steep. Going from 1,000 to 5,000 products jumps you from 1,490 to 2,490 CZK/month whether or not you need the extra features, and many "rozšiřující funkce" (extended functions) are gated by tier rather than sold à la carte.

Payment processing: ShoptetPay vs Shopify Payments

Shoptet's native gateway, ShoptetPay, publishes card rates that improve with your plan (all verified June 2026 on the official pricing page):

• Free: from 1.99% + 2.8 CZK per transaction
• Basic: from 1.8% + 2.7 CZK
• Business: from 1.6% + 2.6 CZK
• Profi: from 1.4% + 2.2 CZK
• Enterprise: from 1.19% + 1.9 CZK

Those are "from" rates — your effective rate depends on card mix and volume — but they're competitive for the Czech market, and there is no platform commission layered on top.

Shopify Payments has supported Czechia since Shopify expanded its EU coverage, which removes the old dealbreaker of mandatory third-party gateways. Card rates are country-specific and shown on Shopify's Czech pricing page rather than published as a single global number, so check the rate for your plan before modeling margins. The structural point stands either way: use Shopify Payments and you avoid the 2%/1%/0.6% platform fee entirely; insist on GoPay and that fee applies to every order.

The Czech integration test: Zásilkovna, GoPay, Heureka

This is where the comparison is usually won or lost, so here it is feature by feature.

On Shoptet, this entire stack is a configuration task. On Shopify, it's an assembly project: each integration is a separate app from a separate developer, with its own subscription, its own update cycle and its own support queue. It all works — GoPay maintains an official Shopify plugin, and the Packeta apps are mature — but "works via three apps" is not the same as "ships with it."

To be fair to Shopify, the app model cuts both ways: if a Czech integration is weak, you can swap vendors. On Shoptet, you're largely dependent on Shoptet's own add-on marketplace and release schedule.

Language and localization

Shoptet is Czech-first by design: admin, documentation, invoicing conventions, and support all assume a Czech operator. For a non-technical owner or employees who don't work in English, this alone can decide the matter.

Shopify's storefront and checkout translate into Czech without trouble, but the admin is a different story — as of June 2026, Czech does not appear on Shopify's official list of supported admin languages. Day-to-day order management, settings and app interfaces will be in English. Documentation and support are likewise English-centric.

International scalability

Reverse the scenario and the verdict flips just as hard. Shopify offers multi-currency selling, localized storefronts and domains, duties estimation on higher plans, and an ecosystem of thousands of apps and themes built for cross-border commerce. Growing from a Czech shop into a European brand on Shopify is a well-worn path with abundant tooling and hiring options.

Shoptet was built for the Czech and Slovak markets, and it shows in the best possible way domestically — and in a limiting way internationally. Multi-language and cross-border setups are possible, and the Enterprise and Premium tiers explicitly target expansion, but the add-on ecosystem, logistics integrations and community knowledge are concentrated in Central Europe. If your five-year plan is mostly exports, you'd be adopting a platform optimized for somewhere you're leaving.

Honest cons of each

Shoptet:

• Steep tier ladder: product limits (100 → 1,000 → 5,000) force upgrades even when you don't need the bundled features.
• Feature gating: many functions unlock only on higher plans rather than being purchasable individually.
• Theme and design flexibility lags far behind Shopify's ecosystem.
• Czech/Slovak-centric ecosystem limits international tooling and developer availability.
• Premium pricing ("from 12,000 CZK/mo") is quote-based, so budgeting requires a sales conversation.

Shopify:

• Real cost is plan + apps: replicating Shoptet's built-in Czech stack typically adds $10–30/month in app subscriptions.
• No Czech admin language, and support is in English.
• Third-party gateway fee (2%/1%/0.6%) punishes you for preferring GoPay or a local bank gateway over Shopify Payments.
• USD/localized pricing exposes you to exchange-rate drift on a core business cost.
• No permanently free plan — the cheapest ongoing option is Basic at $29/month billed annually.

Verdict by scenario

• You sell almost exclusively to Czech (and Slovak) customers: choose Shoptet. Native Zásilkovna, Heureka and Czech payments, Czech-speaking support and a lower entry price beat Shopify's flexibility you won't use. Basic at 440 CZK/month covers a typical small catalog.
• You're validating an idea with a handful of products: Shoptet Free (0 CZK, 10 products) is the cheapest legitimate test bench in the Czech market. Shopify's trial promos are temporary; Shoptet's free tier isn't.
• Czech base today, serious international ambitions: choose Shopify. Migrating platforms mid-growth is painful and expensive; if exports are the plan rather than the dream, start on the platform built for them and accept the app assembly work for Czech logistics.
• High-volume Czech retailer (5,000+ SKUs): run the numbers both ways. Shoptet Enterprise at 4,690 CZK/month (~$204) undercuts Shopify Advanced at $299/month, and ShoptetPay's Enterprise card rates (from 1.19% + 1.9 CZK) are strong — but compare against your negotiated Shopify Payments rate before deciding.
• Agency or developer building for clients: Shopify's ecosystem, APIs and documentation make it the easier platform to staff and maintain — unless your client base is Czech SMEs, where Shoptet familiarity is the selling point.

How we verified this

All Shoptet prices, product limits and ShoptetPay rates were read directly from shoptet.cz/cenik on June 12, 2026. Shopify plan prices come from Shopify's official pricing page, and the claims about Shopify Payments availability in Czechia, third-party transaction fees and admin language support come from Shopify's help center documentation, all checked the same day. Integration availability was confirmed against the Shopify App Store listings and GoPay's official documentation linked in the sources. Prices change; if you're reading this months later, spend two minutes re-checking both pricing pages before you commit.